Center for Women’s Rights Design & Branding, Case study Is ‘I’m Sorry’ really enough? by FCB Warsaw

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Is ‘I’m Sorry’ really enough?

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Industry Against violence, Human Rights
Media Design & Branding, Case study
Market Poland
Agency FCB Warsaw
Chief Creative Officer Luis Silva Dias
Creative Director Agnieszka Klimczak, Gosia Drozdowska
Creative Czeslaw Plawgo, Wojtek Szpor
Released May 2017

Credits & Description

Client: Center for Women’s Rights
Agency: FCB Warsaw
Chief Creative Officer: Luis Dias
Creative Director: Gosia Drozdowska, Agnieszka Klimczak
Senior Copywriter (Role on this entry: creative): Czesław Plawgo
Senior Art Director (Role on this entry: creative): Wojtek Szpor
Account Director: Emilia Blaszczak
Account Manager: Kasia Kowalczuk
Agency Producer: Robert Wawszczyk
PR Marketing Communications Director: Marta Paleczna
Description:
In 2016, the Polish government cancelled funding for organizations helping women victims of domestic violence. In response, and using the medium men choose most often to apologize, FCB Warsaw and the Poland’s Center for Women’s Rights created a collection of flowers reflecting the typical circle of violence, asking politicians, “Is ‘I’m Sorry’ really enough?” Flowers were made into bouquets telling real stories of domestic violence and sent to Parliament, helping to reverse its decision –and ultimately helped bring the funding back.