VACANCES by Tugboat for CLUB YAMANO FACIAL GARDEN INC.

VACANCES

Pin to Collection
Add a note
Industry Business equipment & services, Corporate Image
Media Design & Branding, Case study
Market Japan
Agency Tugboat
Art Director Kengo Kato
Designer Jun Goto, Tsuyoshi Kusano, Takatoshi Miyazaki, Hiroko Nishi
Released March 2010

Credits & Description

Category: Posters
Advertiser: CLUB YAMANO FACIAL GARDEN INC.
Product/Service: CLEANSING SALON
Agency: TUGBOAT
Date of First Appearance: Mar 4 2010
Entrant Company: TUGBOAT, Tokyo, JAPAN
Art Director: Kengo Kato (Tugboat)
Designer: Takatoshi Miyazaki (Tugboat)
Designer: Jun Goto (Tugboat)
Designer: Tsuyoshi Kusano (Tugboat)
Designer: Hiroko Nishi (Tugboat)
Media placement: Poster - Esthetic Studios - 4 March 2010

Describe the brief from the client
Vacances is a first aesthetic saloon in Japan to specialize in cleansing.
This unisex shop service both female and male is setting new standard in the industry.
Communication target 20-30 female

Describe the challenges and key objectives
Objective was to broaden awareness of the brand to the shop visitors.

Describe how you arrived at the final design
The creative was developed to communicate the service that aim to satisfy the customer from 6 senses.
The place where you can indulge yourself and think about it whenever you need to rest.

Give some indication of how successful the outcome was in the market

Successfully established strong brand presence in target’s mind.