Donate for Africa. Your money has never been more valuable. [image] 3 by Scholz & Friends Berlin for Dfc Deutsche Fundraising Company

Adsarchive » Design & Branding , Case study » Dfc Deutsche Fundraising Company » Donate for Africa. Your money has never been more valuable. [image] 3

Donate for Africa. Your money has never been more valuable. [image] 3

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Industry Charities, Foundations, Volunteers
Media Design & Branding, Case study
Market Germany
Agency Scholz & Friends Berlin
Chief Creative Officer Matthias Spaetgens
Executive Creative Director Robert Krause
Creative Director Mathias Rebmann, Björn Kernspeckt
Copywriter Andrea Senzel
Released January 2016

Awards

D&AD Awards, 2016
Graphic Design Applied Print Graphics Yellow Pencil

Credits & Description

Agency: Scholz & Friends
Client: Dfc Deutsche Fundraising Company
Chief Creative Officer: Matthias Spaetgens
Copywriter: Andrea Senzel
Creative Director: Björn Kernspeckt
Creative Director: Mathias Rebmann
Designer: Patrick Pichler
Designer: Wolfgang Warzilek
Executive Creative Director: Robert Krause
Print Producer: Benito Schumacher
Design Agency: Scholz & Friends Berlin
Account Manager: Yvonne Haupt
Account Manager: Sebastian Wiczak
Strategist: Gerald Hensel
Your money has never been more valuable
Unfortunately a lot of Europeans do not know that even a little donation can have a huge impact for Africa. With a very small budget, our aim was to generate a smart new way to collect donations and draw attention to the European campaign #DonateforAfrica and its initiator UNITED FOR AFRICA.
The idea: removable stickers for euro bills. With easy to understand icons they point out the enormous value of the donated bill in Africa. The stickers refer tot he campaign’s website where people can make a donation and order free stickers.