Fiat Live Store by AgenciaClick Isobar Sao Paulo, Isobar Sao Paulo for Fiat

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Fiat Live Store

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Industry Cars
Media Design & Branding, Case study
Market Brazil
Agency AgenciaClick Isobar Sao Paulo
Agency Isobar Sao Paulo
Released February 2014

Awards

Cannes Lions, 2014
MEDIA LIONS Media: Digital & Social: Use of Digital Platforms BRONZE
INNOVATION LIONS Innovation Lions Media Description Innovation Lion

Credits & Description

Título: Live Store
Agência: AGÊNCIACLICK ISOBAR
Anunciante: Fiat
Diretor de criação: Fred Saldanha, Eduardo Battiston, Diego Araújo, Renato Campana
Produtor da agência: Priscilla Altoé, Priscila Moscovich, Carolina Florentino
Redator: Daniel Boa Nova, Ricardo Barbosa
Diretor de arte: Lucio Maiolini, Ricardo Barbosa
Sinopse: We've created a revolutionary way for people to visit a car dealership without leaving their homes: Fiat Live Store, the world's first point-of-view store. Only at Live Store you can have a video-chat with an Expert that will introduce every car and answer every question, totally live. The Experts use an eye-level camera that gives you an inside-the-car-feeling.
Atendimento: Claudio Souza, Ernane Melo, Cristiano Ruiz, Marcelo de Lalibera, Cristiane Molnar, Ronara Lamournier, Maurício Lulli