France 24 Design & Branding, Case study THE BIRDS by Marcel Paris


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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding, Case study
Market France
Agency Marcel Paris
Art Director Souen Le Van - Romain Galli
Copywriter Martin Rocaboy
Released April 2011

Credits & Description

Category: Posters
Advertiser: FRANCE 24
Agency: MARCEL
Date of First Appearance: Apr 29 2011
Entrant Company: MARCEL, Paris, FRANCE
Partner/Executive Creative Director: Anne de Maupeou (Marcel)
Partner/Executive Creative Director: Véronique Sels (Marcel)
Partner/Executive Creative Director: Sébastien Vacherot (Marcel)
Copywriter: Martin Rocaboy (Marcel)
Art Director: Souen Le Van (Marcel)
Illustrator (Gadhafi): Marie Morency
Illustrator (Mubarak): Souen Le Van (Marcel)
K.I.M. Florence Lucas (Ben Ali): Florence Lucas
Account Manager: Cécile Henderyckx (Marcel)
Media placement: Outdoor Posters - Billboards - 29 April 2011

Describe the brief from the client
France 24 is an international French news channel. Very popular in the Arab world, it has been a major source of information for protesters and journalists during the Arab Spring of 2011. France 24 wanted to communicate their influence during this historical moment, especially on the social network Twitter.

Describe the challenges and key objectives
We created ads in the style of posters from the movie The Birds, by Alfred Hitchcock. This time it is Ben Ali, Mubarak and Gaddafi who are attacked by birds. The visuals are blue birds in reference to the Twitter Logo.

Describe how you arrived at the final design
To emphasize the reference to the movie The Birds, (renamed The Tweets), we have represented dictators in the exact positions as Tippi Hedren on the original posters. Similarly, each dictator has been represented in the typical iconography of the film era.

Give some indication of how successful the outcome was in the market
The campaign has been noticed by blogs specializing in advertising and design. The loop was closed once Twitter users started talking about the campaign.