BOOKCALENDAR by Ogilvy & Mather Mexico for Gandhi Bookstores

BOOKCALENDAR

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Industry Book store
Media Design & Branding, Case study
Market Mexico
Agency Ogilvy & Mather Mexico
Creative Director Victor Alvarado, Agustín Vélez
Copywriter Karen Muñoz
Released June 2012

Awards

FIAP 2013
Diseño Diseño editorial Sol de Plata

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Calendars
Advertiser: GANDHI BOOKSTORES
Product/Service: GANDHI BOOKSTORES
Agency: OGILVY MEXICO Mexico City, MEXICO
Advertiser GANDHI BOOKSTORES
Product GANDHI BOOKSTORES
Entrant OGILVY MEXICO Mexico City, MEXICO
Type of Entry: Graphic Design & Design Crafts
Category: Calendars
Title: BOOKCALENDAR
Advertiser/Client: GANDHI BOOKSTORES
Product/Service: GANDHI BOOKSTORES
Entrant Company: OGILVY MEXICO Mexico City, MEXICO
DM/Advertising Agency: OGILVY MEXICO Mexico City, MEXICO
Vice President Creative Services: Jose Montalvo (Ogilvy Mexico)
Vice President Creative Services: Miguel Ruiz (Ogilvy Mexico)
Creative Director: Victor Alvarado (Ogilvy Mexico)
Creative Director: Agustin Velez (Ogilvy Mexico)
Marketing Director: Alberto Achar (Gandhi Bookstores)
Design Studio: Delirio Diseño (Delirio Diseño)
Art Director/Copywriter: Rodrigo Ramírez (Ogilvy México)
Copywriter: Karen Muñoz (Ogilvy México)
Brief Explanation
Find a new way to make reading easier to Mexican non readers.
Describe the brief from the client
Nowadays, Mexico's reading rate is half a book per year, per person. How can we make them read 1 book a year at least?


Describe the creative solution to the brief/objective.

We created a calendar dividing 1 book in 365 pages so people could read 1 page a day.


Describe the results in as much detail as possible.

We made 3,000 calendars, 1,000 per book. In 2 months all were sold, so the bookstore decided to produce 3,000 more.