Getty Images Design & Branding, Case study Endless Possibilities, 2 by ALMAP BBDO Brazil

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Endless Possibilities, 2

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Industry Website
Media Design & Branding, Case study
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Bruno Prosperi
Creative Director Benjamin Yung Jr., Marcelo Nogueira, André Gola, Pernil
Art Director André Sallowicz, Vitor Fubü
Copywriter Daniel Oksenberg
Production Vetor Zero/Lobo
Director Gabriel Nobrega
Released March 2016


Cannes Lions 2016
Digital Craft FORM: Image; Sound; Aesthetic: Image Design Silver Lion

Credits & Description

Agency: Almapbbdo
Brand: Getty Images
Country: Brazil
Advertising Agency: Almapbbdo, São Paulo
Entrant Company: Almapbbdo, São Paulo
Media Agency: Almapbbdo, São Paulo
Pr Agency: Almapbbdo, São Paulo
Production Company: Vetor Zero, São Paulo
Additional Company: Vetor Zero, São Paulo
Web Designer: Adriel Nunes (--)
Creative Director: Benjamin Yung Jr. (Almapbbdo)
Executive Creative Director: Bruno Prosperi (Almapbbdo)
Account Executive: Samia Reiter Paz (Almapbbdo)
Media Director: Carla Durighetto (Almapbbdo)
Production Company: Vetor Zero (Vetor Zero)
Art Buyer: Ana Cecilia Costa (Almapbbdo)
Creative Director: Andre Gola (Almapbbdo)
Art Director: Andre Sallowicz (Almapbbdo)
Vice President, Customer Experience: Carmen Cano (Getty Images)
Account Director: Daniela Gasperini (Almapbbdo)
Agency Producer: Fernando Yamanaka (Almapbbdo)
Creative Director: Marcelo Nogueira (Almapbbdo)
Agency Producer: Vera Jacinto (Almapbbdo)
Parner/Director Of General Operations And Planning: Cintia Gonçalves (Almapbbdo)
Copywriter: Daniel Oksenberg (Almapbbdo)
Director: Gabriel Nobrega (Vetor Zero)
Marketing Manager: Renata M Simões (Getty Images)
Creative Director: Pernil (Almapbbdo)
Art Buyer: Tereza Setti (Almapbbdo)
Technology Director: Eduardo Brucshi Cardoso (Almapbbdo)
Digital Creative Director: Luciana Haguiara (Almapbbdo)
Project Manager: Mayra De Souza Otsuka (Almapbbdo)
Digital Creative Director: Pedro Burneiko (Almapbbdo)
Chief Marketing Officer: Susan Smith Ellis (Getty Images)
Ux Designer: Caroline Kayatt (Almapbbdo)
Agency Producer: Diego Villas Boas (Almapbbdo)
Photography: Getty Images (Getty Images)
Partner/Chief Creative Ofiicer: Luiz Sanches (Almapbbdo)
Sound Production: Satelite Audio (Satelite Audio)
Art Director: Vitor Fubü (Almapbbdo)
Campaign Description:
With the aim of showing the advertising market the incredible variety of Getty Images, a world leader in visual content and communication, we worked off the following insight: with 80 million images you can do practically anything, but if you consider all the combinations that you can make with them, the possibilities become infinite. To demonstrate the potential of combining all this variety, we reconstructed the most unique thing in the world: a human being. Not random people, but recognizable ones. And so, using thousands of noses, ears, eyes, mouths, eyebrows, and hairstyles from the Getty Images database, we recreated the famous faces of public figures from music, politics, and film, with the concept "80 million images. Endless combinations."
These impressive faces were constructed entirely using images available on the Getty Images website. It took 3 months of research and tests to arrive at the perfect result. Once the images were ready, we made a microsite and an online campaign where users could interact with the various faces. When users clicked on individual parts of the face, they’d be taken to the original image with the source of the closeup, on the Getty Images site – where they could buy it, if they wanted. To get the attention of high-profile advertising professionals, we took their Facebook profile pictures and reconstructed them using photos from the Getty Images database, using the same technique. We then sent them the reconstructions so they could share them, with an invitation to visit the campaign’s microsite.