OK GO - ALL IS NOT LOST by Hakuhodo Tokyo for Google

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OK GO - ALL IS NOT LOST

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Industry Internet
Media Design & Branding, Case study
Market Japan
Agency Hakuhodo Tokyo
Released August 2011

Awards

Cannes Lions 2012
Design Lions Online Digital Design Bronze

Credits & Description

Type of entry: Digital Design
Category: Online Digital Design
Advertiser: GOOGLE
Product/Service: GOOGLE CHROME
Agency: HAKUHODO Tokyo, JAPAN
Advertiser GOOGLE
Product GOOGLE CHROME
Entrant HAKUHODO Tokyo, JAPAN
Type of Entry: Digital Design
Category: Online Digital Design
Title: OK GO - ALL IS NOT LOST
Advertiser/Client: GOOGLE
Product/Service: GOOGLE CHROME
Entrant Company: HAKUHODO Tokyo, JAPAN
DM/Advertising Agency: HAKUHODO Tokyo, JAPAN
(Paracadute)
(Pilobolus)
(Tyo Id)
(Aoi Promotion)
(1→10 Design)
(Futurek)
(Kaibutsu)
(Ok Go)
Brief Explanation
Develop a music video unlike any other: an immersive, interactive, multi-window rendering of OK Go - All Is Not Lost, showcasing HTML5 and Google Chrome.
Describe the brief from the client
Encourage trial of Google Chrome by demonstrating what can be done with a new modern browser featuring cutting-edge web technology.
Describe the creative solution to the brief/objective.
A music video where you can enter a message and see it brought to life by dancers within the video.
OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words.
Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece.
Original message cards and videos are then generated, which users can share with the world.
Describe the results in as much detail as possible.
Created massive buzz in over 200 countries and areas.
Drove Chrome usage.