Habitat For Humanity Design & Branding, Case study HABITAT HOUSE by Ireland Davenport

HABITAT HOUSE

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Industry Public awareness
Media Design & Branding, Case study
Market South Africa
Agency Ireland Davenport
Creative Director Natalie Urban
Copywriter Julia Rutherford
Designer Rea Willemse
Producer Liesl Karpinska
Editor Zama Jolobe
Released April 2013

Awards

Cannes Lions 2013
Design Lions Medium Business - regional or national organisations Silver

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Medium Business - regional or national organisations
Advertiser: HABITAT FOR HUMANITY
Product/Service: HABITAT FOR HUMANITY SOUTH AFRICA ANNUAL REPORT
Agency: IRELAND DAVENPORT Johannesburg, SOUTH AFRICA

Ecd: Philip Ireland (Ireland/Davenport)
Ecd: John Davenport (Ireland/Davenport)
Creative Director: Natalie Urban (Ireland/Davenport)
Art Director: Rea Willemse (Ireland/Davenport)
Copywriter: Julia Rutherford (Ireland/Davenport)
Cameraman/Photographer: Devin Toselli (Freelance)
Designer: Rea Willemse (Ireland/Davenport)
Agency Producer: Jesslynn Schlamm (Ireland/Davenport)
Ux And Solution Management: Gary Sundelowitz (Clarity)
Digital Designer: Jurgens Kapp (Clarity)
App Developer: André Du Preez (One Design)
Editor: Zama Jolobe (Aces Up)
Animator: Gigh Zack (Aces Up Animation)
Animation Director: David Theron (Aces Up Animation)
Producer: Liesl Karpinska (Spitfire Films)
Web Development: Tiaan Odendaal (Clarity)

Brief Explanation
To be an effective marketing tool, the Annual Report needed to grab attention quickly.
We wanted to show and bring to life the humanity - not just the numbers - of one of the world's most humane causes.

Describe the brief from the client
Habitat for Humanity uses both local and global resources to build more than 300,000 homes to shelter over 1,5 million people. The Annual Report needed to inspire donors and potential donors across the world. The format needed to be very cost effective to mail.
Design Process
A first of its kind interactive Annual Report: Designed as a poster that comes to life with a downloadable App. By scanning across the poster, the App unlocks real-life stories of real families filmed in their own Habitat donated home. It also showcased how to help sections and major sponsors. The reverse side of the poster contains all the factual information, designed as the inner workings of the home: the pipes, cables and basic fittings that the house relies on to run smoothly.

A microsite was also created to view the content online.


Results
The communication was incredibly well received. Donors sent letters of commendation to the organisation and the agency received a special mention from Habitat for Humanity's Global Head Office.