HHK INTERTRADE Design & Branding, Case study Return Of The Ashes, 2 by Ogilvy & Mather Bangkok

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Return Of The Ashes, 2

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Industry Charities, Foundations, Volunteers
Media Design & Branding, Case study
Market Thailand
Agency Ogilvy & Mather Bangkok
Released December 2016

Awards

Ad Stars 2017
Design Communication Design: Posters Crystal

Credits & Description

Brand: Hhk Intertrade Co., Ltd. / Caran Dache & Forest Control
Agency: Ogilvy & Mather
Synopsis:
In Thailand, wildfires occur quite frequently. From 1985 until now, wildfires took place more than 9
106 times, with over 90% of them caused by humans. As a result, Thailand loses 57,594 acres every year. In addition, there aren’t sufficient firefighters and firefighting equipment to resolve the incidents. Wildfires therefore are becoming more prevalent with incidents increasing year on year. The client, therefore, wanted a fresh, new idea to raise public awareness. The target are new customers who have never been aware of the problem.