Hyundai Design & Branding, Case study Kids Motor Show [video] by Innocean Seoul

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Kids Motor Show [video]

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Industry Cars
Media Design & Branding, Case study
Market South Korea
Agency Innocean Seoul
Chief Creative Officer Jeremy Craigen
Executive Creative Director Jung A Kim
Art Director Mi-Ho Maeng, Jun Ho Bae
Copywriter Young-Ho Hwang, Sang-Kwon Park, Min-Ju Go
Released October 2016


Design Lotus Exhibitions, Events & Public Environment Silver

Credits & Description

Nomination: Design Lotus
Category: Exhibitions, Events & Public Environment
Award: Silver
Company Entering: Innocean Worldwide, Seoul
Brand: Hyundai Motor Company
Advertiser: Hyundai Motor Company
Agency: Innocean Worldwide, Seoul
Chief Creative Officer: Jeremy Craigen
Executive Creative Director: Jung-A Kim
Copywriter: Young-Ho Hwang/Sang-Kwon Park/Min-Ju Go
Account Director: Jong-Pil Kim/Jeong-Hwan Kim/Choong-Shik Nam
Account Manager: Andrea Eu/Soo-Hyun Han
Account Executive: Hyun-Joo Kim/San Kim
Agency Producer: Bae-Sung Kim
Film Production Company: Kezr/Planit, Seoul
Director: Dong-Ha Kim/Hyun-Jong Kim
D.O.P/Cinematographer: Sung-Woo Jeon/Ho-Jun Um
Gaffer: Sang-Il Kim
Art Director: Jun Ho Bae/Mi Ho Maeng
Executive Producer: Sung-Won Jung
Film Producer: Ji-Hyeon Nam/Won-Jin Seo
Producer: Dong Hyun Kwon
Special Effects Company: Vixen, Seoul
Visual Effects: Nam-Yoon Park
Sound Production Company: Stone Sound Works, Seoul
Sound Designer: Jun-Yong Lim
Background Overview:
Every Year, At All Kinds Of Motor Shows, Cars From 10 To 20 Years In The Future Are Revealed. But, Who Will Eventually Drive These Future Cars? Of Course! Kids. Hyundai Motors Thought There Needs To Be At Least One Motor Show Just For Kids. Kids Already Love Cars, Play With Toy Cars, And Even Draw Cars From Their Imagination. And The Kids Motor Show Was A Way For Hyundai Motors To Grow Closer To Our Future Customers, The Children. Turn The Scribbly Scrawly Drawings Of Children Into Real Cars And Launch The Worlds First Motor Show Just For Kids. From More Than 7,300 Entries, 15 Were Chosen. 25 Engineers And Designers Committed Themselves To Following The Childrens Drawings Precisely. 1/2 Scale Drivable Cars Were Produced. A Genuine Motor Show Was Held At The Most Popular Exhibition Hall In Korea. Children Took The Lead In The Whole Process : From Designing The Car And Production, To The Unveiling And Presentation At The Show.