IBM Design & Branding, Case study Turning Negatives into Positives by Ogilvy & Mather New York

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Turning Negatives into Positives

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Industry IT Solutions & Professional Networks
Media Design & Branding, Case study
Market United States
Agency Ogilvy & Mather New York
Released April 2013

Awards

One Show 2013
One Show Design Craft / Animation - Single Merit
One Show Design Data Visualization / Online - Interactive and Real-time Merit

Credits & Description

Category Craft / Animation - Single
Agency Ogilvy / New York
Client IBM
Title Turning Negatives into Positives
Art Director Uni Son
Co-Agency Ogilvy Paris
Creative Director Fergus O'Hare, Steve Simpson, Susan Westre, Seth Rementer, Ginevra Capece
Designer Sid Tomkins, Noma Bar