IKEA Design & Branding, Case study Inspiration Boxes by Leo Burnett Toronto

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Inspiration Boxes

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Industry Home Furniture, Department Stores & Shopping Malls
Media Design & Branding, Case study
Market Canada
Agency Leo Burnett Toronto
Released October 2014

Awards

The New York Festival, 2015
Direct & Collateral Products & Services: Retail Stores THIRD PRIZE AWARD

Credits & Description

Company Leo Burnett, Toronto
Country Canada
Client IKEA
Talent
Lisa Hart
Allison Tang
Every July 1st 225,000 people in Quebec, Canada move. It’s called Moving Day. Two years ago, IKEA started to help by giving out moving boxes. This year, IKEA gave away moving boxes that were also inspiration. The boxes were printed and sized to resemble IKEA storage units. On Moving Day people could use the boxes to move, then they could see how the IKEA products looked in their new homes. Inspiration to buy the real thing!