Kentucky Fried Chicken (KFC) Design & Branding, Case study Grandparents Menu by McCann Warsaw

Grandparents Menu

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Industry Fast food
Media Design & Branding, Case study
Market Poland
Agency McCann Warsaw
Creative Director Marcin Sosiński, Bartek Klimaszewski
Art Director Grzegorz Karwowski
Copywriter Magda Banasik
Released January 2017

Credits & Description

Category: Food
Brand: KFC
Agency: McCann
Geo: Poland
Additional Info: Ambient
Advertising Agency: McCann Worldgroup, Poland
Creative Directors: Bartek Klimaszewski, Marcin Sosinski
Art Director: Grzegorz Karwowski
Copywriter: Magda Banasik
Producer: Dominika Grzegdala
Additional Credits: Lukasz Krol, Karolina Kobiela
Published: January 2017
KFC tends to target young people with glitzy, trendy, fancy names on the menu so on nation grandparents day in Poland, KFC launched the 'Grandparents Menu,' changing their product names to make products more understandable to aging Polish people. Agency: McCann Worldgroup, Poland.