Kentucky Fried Chicken (KFC) Design & Branding, Case study Kfc Suppertime Stories [presentation image] by Ogilvy Johannesburg

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Kfc Suppertime Stories [presentation image]

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Industry Fast food
Media Design & Branding, Case study
Market South Africa
Agency Ogilvy Johannesburg
Chief Creative Officer Pete Case
Executive Creative Director Mariana O`kelly, Matthew Barnes
Creative Director Robyn Bergmann, Candice Hellens, Gregory King, Anneke Jacobs
Copywriter Candice Hellens
Designer Robyn Bergmann, Gregory King, Anneke Jacobs, Marike Hechter
Production Darling Films
Director Ross Garrett
Released May 2017

Awards

Loeries Awards 2017
Media Innovation Single Medium Gold
Communication Design Creative Use Of Paper Silver
Communication Design General Collateral Campaign Silver
Digital & Interactive Communication Mobile Media Bronze

Credits & Description

Agency / Entrant: Ogilvy Johannesburg
Brand: KFC
Product: KFC Family Bucket
Business sector: Foods/Restaurants/Fast Food
Regional Agency Group: Ogilvy Emea
Agency: Ogilvy Johannesburg
Account Management: Lungi Ngobese, Karen Carr, Daniella Block
Agency Art Director: Moira-gene Sephton
Agency Producer: Juliet Curtis, Alison Ross, Tercia Makhubela
Animator: Marina Le Roux
Brand Representative (Client): Mike Middleton, Hloni Mohope, Lynette Ngwata, Benjamin Schoderer, Thabisa Mkhwanazi
Chief Creative Officer: Pete Case
Cinematography: Ross Garrett
Creative Director: Candice Hellens, Robyn Bergmann, Gregory King, Anneke Jacobs
Designer: Marike Hechter, Robyn Bergmann, Gregory King, Anneke Jacobs
Digital Agency/Production Company: Gloo@ogilvy
Director: Ross Garrett
Editing Company: Left
Editor: Evy Katz, Angela Whitehouse
Executive Creative Director: Mariana Okelly, Matthew Barnes
Film Production Company: Darling Films
Illustrator: Anneke Jacobs, Jean De Wet, Studio Muti
Information Architect/UX Design: Gregory King, Anneke Jacobs
Media Agency: Mindshare
Music & Sound Composition: Louis Enslin, Theo Potgieter
Performance: Joel Zuma, Nomava Kibare
Photographer: Michael Knight
Post Production Facility: Blade, Pudding
PR Agency: Ogilvypr, Plato
Producer: Lyndsay-jane Barnard
Programmer/Software Dev: Chris Marais, Melikhaya Phangwa, Nicole Jaftha, Mark Adams, Graham Talbot
Recording Studio: Produce Sound
Strategist: Jane Jacobs
Copywriter: Candice Hellens