DREAM by Ogilvy & Mather Paris for Louis Vuitton

DREAM

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Industry Clothing, Business equipment & services, Corporate Image
Media Design & Branding, Case study
Market France
Agency Ogilvy & Mather Paris
Art Director Adrien Havet
Copywriter Amandine Fabian
Producer Paul Mathews
Released August 2012

Awards

Eurobest 2012
Design Typography Gold

Credits & Description

Advertiser: LOUIS VUITTON
Agency: OGILVY FRANCE
Category: Best Music/Sound Design
Advertising campaign: DREAM
Art Director: Adrien Havet (Ogilvy France)
Copywriter: Amandine Fabian (Ogilvy France)
Technical Project Managers: Adrien Leygues (Ogilvy France)
Music: Hard As Marble Stone
Executive Creative Directors: Cedric Gueret (Ogilvy France)
Executive Creative Directors: Kurt Novack (Ogilvy France)
Music Writer: Mathieu Brault
Vocals: Michael Mooney
Film Director: Stuart Mcintyre
Account Supervisors: Virginie Brou (Ogilvy France)
Post Production Company: PosterBoy Edit
Production Company: Steam Films
Executive Producer: Yan Dal Santo (Apollo Studios)
Producer: Paul Mathews (Steam Films)
Digital Producer: Talla Seck (Ogilvy France)
TV Producer: Annette Hallum (Ogilvy France)
Sound Company: Apollo Studios
Chief Creative Officer: Chris Garbutt (Ogilvy France)
Technical Project Managers: Claude-Yves Duchatel (Ogilvy France)
Account Manager: Dalila Joly (Ogilvy France)
Communication Director: Emmanuelle Guillon (Louis Vuitton)
Account Supervisors: Romain Lartigue (Ogilvy France)

Brief Explanation
We wanted to create a simple but unique touch in the look and feel. We wanted it to resemble some of the incredible iconic images captured of Ali under the ring lights. It needed the aesthetic to be stripped back so it would never sacrifice the power of Ali's words, Yasiin's performance or Niels' art to elaborate production design or flashy camera moves. We ended up re-imagining the ring as a stripped down theatrical stage, an unmistakable and magical atmosphere where both artists would feel free to work and express themselves without restraint while capturing their raw and breathtaking performance.