Luxor Design & Branding, Case study LUXOR POSTERS by Leo Burnett Mumbai

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LUXOR POSTERS

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Industry Business equipment & services
Media Design & Branding, Case study
Market India
Agency Leo Burnett Mumbai
Released May 2008

Awards

London International Awards 2008
Design - Gold

Credits & Description

Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: LUXOR POSTERS
Advertiser/Client: LUXOR WRITING INSTRUMENTS
Product/Service: HIGHLIGHTERS
Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Design/Advertising Agency, City: LEO BURNETT INDIA, Mumbai
Country: INDIA
Credit Details:
Name Position Company
K.V Sridhar National Creative Director Leo Burnett India
Santosh Padhi Executive Creative Director Leo Burnett India
Santosh Padhi Art Director / designer Leo Burnett India
Russell Barrett Copywriter Leo Burnett India
Santosh Padhi Typographer Leo Burnett India
Kunal Mahbadi Illustrator Leo Burnett India
Ravpreet Ganesh Servicing Leo Burnett India
Mona Mehra Servicing Leo Burnett India
Amol Jadhav Photographer
Santosh Padhi Creative director Leo Burnett India

Brief/Objectives/Goals:
In today's fast paced world, a highlighter is essential for students and in fact, for anybody doing research or sifting through the sea of information that exists today. The aim of this campaign was to clearly demonstrate the benefit of using Luxor highlighters especially while reading through copious amounts of research. Ads were created on a typical topic of research and from the words on the page; the iconic image of that research topic was brought to life using highlighters. The highlighted part separately read was a concise version of the much longer piece, like a shorter story within a longer one. This idea was taken onto posters that were put up in colleges