CONCEPT BOOK by Dentsu Inc. Tokyo for Magic

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CONCEPT BOOK

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Industry Prescription Eyewear
Media Design & Branding, Case study
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Morihiro Harano
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui
Designer Toshimitsu Tanaka, Ayano Higa
Photographer Takaya Sakano
Released May 2011

Awards

Clio Awards 2012
Design Brochures Silver

Credits & Description

Entrant Company: Dentsu, Tokyo
Advertising Agency: Dentsu + PARTY + Drill, Tokyo
Design Company: Katachi Co.Ltd, Tokyo
Printer: Style Printing, Tokyo
Creative Director: Morihiro Harano
Party Inc. (ex-Drill), Tokyo
Art Director: Yoshihiro Yagi
Dentsu Inc., Tokyo
Copywriter: Haruko Tsutsui
Dentsu Inc., Tokyo
Executive Producer: Koji Wada
Dentsu Inc., Tokyo
Account Executive: Dai sakashita
Dentsu Inc., Nagoya
Account Executive: Tetsuji Nose
Drill Inc., Tokyo
Designer: Toshimitsu Tanaka
Katachi Co.Ltd, Tokyo
Designer: Ayano Higa
Katachi Co.Ltd, Tokyo
Photographer: Takaya Sakano
Freelance, Tokyo
Other: Takeshi Arimoto
Style Printing, Tokyo
Other: Yosuke Mochizuki
tecono, Tokyo