McDonald's Design & Branding, Case study McDonald's by Arc Chicago


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Industry Fast food
Media Design & Branding, Case study
Market United States
Agency Arc Chicago
Associate Creative Director Kelly Neill
Released February 2011


London International Awards 2011
Design Environmental Installations/Displays - Permanent Silver

Credits & Description

Entrant: Arc Worldwide, Chicago
McDonald's Retail
Corporate Name of Client: McDonald's
Agency: Arc Worldwide, Chicago
Chief Creative Officer: William Rosen
Creative Directors: Ron Smith/Mike Frease
Associate Creative Director: Kelly Neill
Copywriters: Quanah Humphreys/Lauren Silverman
Art Directors: Brian Bullock/Ross Shapland
Executive Creative Officer: Jim Carlton

Basic description of the project:
For decades, the McDonald’s consumer experience at retail focused solely on efficiency and speed. We set out to improve that experience, beginning with our promise to provide quality rooted in the promise of simple, easy, enjoyment.