McDonald's Design & Branding, Case study The Flip, 2 by We Are Unlimited

The Flip, 2

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Industry Fast food
Media Design & Branding, Case study
Market United States
Agency We Are Unlimited
Released March 2018


D&AD Awards 2018
Branding Logos Yellow Pencil

Credits & Description

Category: Food
Brand: Mcdonald's
Country: USA
Creative Agency: We Are Unlimited, Usa
Chief Delivery Officer: Denis Budniewski
Chief Production Officer: Jon Ellis
Creative Directors: Vic Sanchez, Jon Morgan
Senior Art Director: Emily Walton
Senior Copywriter: Sarah Uchison
Copywriter: Liza Rush
Art Directors: Caitlin Vanderklok, Georgia Taylor
Copywriter: Sarah Dembkowski
Videographer / Photographer: Mason Adams
Senior Integrated Producer: Otto Linwood
Content Producer: Nikki Calabrese
Account Executives: Jessa Gianotti, Ellese Meyer
Senior Social Strategy Lead: Emily Bader
Senior Narrative Strategist: Carly Starratt
Associate Director Social Strategy: Daniela Vieira
Director: Elle Ginter
Producer: Tyler Boylan
Director Photography: Allison Anderson
Senior Producer: Rebecca Jameson
Editor: Kim Bica
Executive Producer: Sabrina Elizondo
Head Of Production: Melody Alexander
Colorist: Miles Kinghorn
Lead Flame Artist: Brian Shneider
Flame Assists: Brandon Harden, Brack Hightchew
Design: Boxer Brand Design
V.P., Creative Director: Diana Samper
Account Director: Lisa Burgess
Senior Account Executive: Brian Torbik
Media: Resolution Media
Associate Director, Social Media: Eric Dornbrook
Associate Director: Samantha Bartucci
Social Media Supervisor: Maura Mcnaulty
Social Media Strategist: Lexi Wozny
Design Agency: The Marketing Store
Date: March, 2018
Today, on International Women’s Day, McDonald's flip their Golden Arches to celebrate the women who have chosen McDonald's to be a part of their story. In this video, This is a video about Patricia Williams, who was determined to show her daughters the value of hard work. 30 years later, she and her daughters are the owners of 18 McDonald's restaurants.