NINE SUNS WINERY Design & Branding, Case study NINE SUNS [Video] by Landor New York

NINE SUNS [Video]

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Industry Wine & Champagne
Media Design & Branding, Case study
Market United States
Agency Landor New York
Executive Creative Director Nicolas Aparicio
Designer Oeun Kwon
Illustrator Filip Yip, Arthur Foliard
Released April 2013

Awards

Cannes Lions 2013
Design Lions Consumer Products Gold

Credits & Description

Type of entry: 360 Brand & Identity Experience
Category: Consumer Products
Advertiser: NINE SUNS WINERY
Product/Service: NINE SUNS WINE
Agency: LANDOR ASSOCIATES San Francisco, USA
Executive Creative Director: Nicolas Aparicio (Landor Associates)
Senior Designer: Anastasia Laksmi (Landor Associates)
Senior Designer: Junko Maegawa (Landor Associates)
Designer: Oeun Kwon (Landor Associates)
Illustrator: Filip Yip ()
Illustrator: Arthur Foliard (Landor Associates)
Writer: Ayo Seligman (Landor Associates)
Writer: Paisley Schade (Landor Associates)
Client Managing Director: J.P. Sabarots (Landor Associates)
Naming: Stephanie Simon ()
Brief Explanation
The goal was to develop a name and brand experience which captured the appropriate wine cues from the category while introducing and honoring the Chinese heritage of the family in a subtle and unexpected manner.
Describe the brief from the client
Develop a name and brand experience for Nine Suns winery, the ambition of the Chang family, a Chinese family who set out to create a new luxury winery in the pre-eminent Pritchard Hill region of Napa Valley.

Design Process
Nine Suns references an ancient Chinese legend where ten suns took turns rising in the sky. When they grew tired of the routine and decided to rise all at once, lakes dried and crops perished. The God of Archery was summoned to save the land. He aimed. Nine suns fell, leaving the one needed to keep heaven and earth in perfect balance.
The story and archery references the art and science of wine making. The calligraphy, God of Archery, and the tree legged sunbirds introduce the Asian culture in a subtle way while dressing the brand in mythical flair.

Results
The wine production is small and it is only available through the wine club and registered members. The sign up page went live in January and has reached 200% of their expected number of inquiries.