Nomad Design & Branding, Case study VERY OLD SCHOOL [Video] by Lola Madrid

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Industry Hobby, Sports equipment & Exercising Machines
Media Design & Branding, Case study
Market Spain
Agency Lola Madrid
Creative Director Eduardo Martinez Gil, Juan Sevilla, Angel Morales
Released August 2012


Eurobest 2012
Design Promotional Design Silver

Credits & Description

Category: Titanium and Integrated
Excecutive Creative Director: Chacho Puebla (Lola / Lowe & Partners)
Excecutive Creative Director: Jorge Lopez (Lola / Lowe & Partners)
Creative Director: Eduardo Martinez Gil (Lola / Lowe & Partners)
Creative Directorc: Juan Christmann (Lola / Lowe & Partners)
Creative Director: Juan Sevilla (Lola / Lowe & Partners)
Account Director: Daniele Ciccini (Lola / Lowe & Partners)
Production: Marie Gilot (Lola / Lowe & Partners)
Head Of Production: Hector Palacio (Lola / Lowe & Partners)
Production: Elena Carrasco (Lola / Lowe & Partners)
Creative Advisor: Tura (Lola / Lowe & Partners)
Media placement: Internet Film - Vimeo Youtube - April 10 2012
Media placement: posters - in store - April 10 2012
Media placement: Print - In Touch - April 10 2012

Describe the campaign/entry
Skateboarding originated in the 1960s, with the sun of California and the surfer. Those guys who perform 'old skool' style are icons of coolness because it’s kind of like the older you ride, the cooler you are.

So, We went even further back in history, by creating a brand which should have existed 100 years ago, with a style we like to call 'very old school', for what we created everything: a special board, and all the communication around it.

A sub brand that’s becoming a culture. We began with skateboards, but soon we will be developing Very Old School trousers, shirts, suits, and funny hats.

We changed the rules of the market, by moving the conception of time.

In your face old school guys!

Describe how the campaign/entry was launched across each channel in the order of implementation
We created a new product, and hopefully a new trend.
Then we did an internet film created like it was made in the 1900s.
The skaters were dressed in suits, with moustaches and funny hats.
Then we did posters and prints.

Give some idea of how successful this campaign/entry was with both client and consumer
We created a trend.
The Very Old School boards were pre-sold out.
We are developing trousers, shirts, hats.
But most of all we are creating a new trend among skaters.