OITO ENDOBRANDING Design & Branding, Case study OITO ENDOBRANDING LOGO by Paim Comunicacao

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Industry Business equipment & services, Consultants, Corporate Image
Media Design & Branding, Case study
Market Brazil
Agency Paim Comunicacao
Creative Director Carlos Alberto Thunm, Rodrigo Pinto
Released May 2013


Cannes Lions 2013
Design Lions Small Scale logo and visual identity Silver

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Small Scale logo and visual identity
Creative Director: Rodrigo Pinto (Paim Comunicação)
Creative Director: Carlos Thunm (Paim Comunicação)
Brief Explanation
The main challenge was to create an exclusive identity for a new company focused in branding. One of the main objectives of the company is its humanist approach. Therefore the challenge was to communicate this in a simple and adherent form, in a way that was easily accepted by the public, once they got in contact with the logo in any aspect. Furthermore, in a very straightforward format, we had to explain for the public and prospects the concept of the business - which was brand new for the local market.
Describe the brief from the client
The client is an endobranding company named Oito (wich means eight in Portuguese). The company asked for a young, contemporary and appealing brand, according to its innovative approach, of being an endobranding company instead of an endomarketing one.
Design Process
Having set the number eight shape as a starting point, we have developed a literal identity, entering the name of the company into the shape. Therewith we have simplified the communication of the brand. We have also unified the reading of the signs in a unique way. From this we have created a strong identity, simple and easy to be understood by the public.
Once in contact with the materials, many clients have praised the company. They were also positively surprised by the simplicity, beauty and effect of the final result. The logo ended up helping the good acceptance of the new company in the market.