Only The Liberation by Uncle Grey Copenhagen for Only

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Only The Liberation

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Industry Jeans
Media Design & Branding, Case study
Market Denmark
Agency Uncle Grey Copenhagen
Director Christoffer Von Reis
Executive Creative Director Jimmy Blom - Ug
Creative Director Daniel Ilic - Nk
Art Director Katrine Jo Madsen - Ug, Daniel Nicolajsen - Ug, Jakob Nylund - Nk, Mia Lykkegaard Farver
Copywriter Charlotte Boysen, Kenneth Graupner - Ug
Producer Kristina Wibom
Editor Stefan Ström
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Retail & E-Commerce, including Restaurants Gold

Credits & Description

Category: Interactive Film
Advertiser: ONLY
Product/Service: JEANS
Agency: UNCLE GREY
Agency: NORTH KINGDOM
Production Company: CAMP DAVID , Stockholm, SWEDEN
Executive Creative Director: Jimmy Blom - Ug
Creative Director: Daniel Ilic - Nk
Copywriter: Mia Lykkegaard/Katrine Jo Madsen/Charlotte Boysen/Kenneth Graupner - Ug
Art Director: Mia Lykkegaard/Katrine Jo Madsen - Ug/Daniel Nicolajsen - Ug/Jakob Nylund - Nk
Agency Producer: Mia Wallmark - Nk
Advertiser's Supervisor: Niklas Andersen - Only
Producer: Kristina Wibom
Director: Christoffer Von Reis
Editor: Stefan Ström
Sound Design/Arrangement: Http://Www.dinahmoe.com/
Music: Lune/"let Go"
Account Manager: Charlotte Porsager - Ug
Planner: Lars Samuelsen - Ug
Director Of Photography: Niklas Johansson
Account Manager: Charlotte Porsager - Ug
Planner: Lars Samuelsen - Ug
Director Of Photography: Niklas Johansson
Other Credits: Tech Drt: Daniel Isaksson/Front-End Dev: Einar Öberg/User Exp. Designer: Ana Cecilia Martins - Nk

English Description
An online interactive film experience called The Liberation. It is
a fashion catalogue, a movie, a game, a music video, and the world’s first ON DEMAND, ONLINE, VIDEO, RETAIL ENVIRONMENT. The entire experience was built around a story of rebellion. Three girls roll into a sleepy town looking for trouble. With a simple click at any time, the film freezes. Every item of clothing has been tracked and from here you can: browse, like, pin, tweet and buy. You are invited to interact with the film. You can steal a pair of jeans, and if you’re lucky, the experience crosses over into reality and the jeans are sent to your home. Free. You can download the soundtrack, which was also launched as a single Finally your personal experience is summed up in a bespoke catalogue, so you can revisit the clothes you looked at, shop, share, download music and wallpapers.