180 CHANNEL TV IDENTITY by O Escritorio for 180 CHANNEL

Adsarchive » Design & Branding , Case study » 180 CHANNEL » 180 CHANNEL TV IDENTITY

180 CHANNEL TV IDENTITY

Pin to Collection
Add a note
Industry TV Channels/Radio Stations and Programmes
Media Design & Branding, Case study
Market Portugal
Agency O Escritorio
Creative Director Nuno Jeronimo
Released June 2012

Awards

Cannes Lions 2012
Design Lions Broadcast Design and Graphics Incl. Animation Bronze

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Broadcast Design and Graphics Incl. Animation
Advertiser: 180 CHANNEL
Product/Service: OPEN SOURCE TV CHANNEL
Agency: O ESCRITORIO Lisbon, PORTUGAL
Advertiser 180 CHANNEL
Product OPEN SOURCE TV CHANNEL
Entrant O ESCRITORIO Lisbon, PORTUGAL
Type of Entry: Graphic Design & Design Crafts
Category: Broadcast Design and Graphics Incl. Animation
Title: 180 CHANNEL TV IDENTITY
Advertiser/Client: 180 CHANNEL
Product/Service: OPEN SOURCE TV CHANNEL
Entrant Company: O ESCRITORIO Lisbon, PORTUGAL
DM/Advertising Agency: O ESCRITORIO Lisbon, PORTUGAL

Creative Director: Nuno Jerónimo (O Escritório)
Art Director/Designer: Paulo Martins (O Escritorio)
Manager: Tiago Canas Mendes (O Escritório)

Brief Explanation
Canal 180 it is not just another TV channel. It is an innovative open source multi-platform project (network, web and mobile) that addresses the permanent changes in the media world. So how do we engage and celebrate this audience that consumes a plurality of screens simultaneously?

Describe the brief from the client
The briefing was to create an identity for a worldwide open source TV channel that is about a new generation of cultural and creative production. An independent brand, committed to talent and creativity, based on an open source model, without faces, reporters, studios or TV hosts. The creators and their work have the leading role.




Describe the creative solution to the brief/objective.



The multi-screens of Channel 180 is an iconic visual system and not just a corner badge. It is actual fabric for the channel - a distinctive matrix for content, idents and self-promotional pieces (also user generated via openID), inspired by status/message fields with a chromatic nod to screen's DNA (RGB).




Describe the results in as much detail as possible.



180 Channel has achieved:
+ 16,750 Facebook fans
+ 1.2m post views Facebook
+ 290,000 YouTube
+ 600 videos
+ 10,752 unique viewers per month
+ Aproximately 10,000 users App iPhone and iPad

TV Coverage:
+ 600,000 homes
+ 2m people