AL BARARI Design & Branding, Case study THE FARM by Fortune Promoseven Dubai

THE FARM

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Industry Fast food outlets & restaurants
Media Design & Branding, Case study
Market United Arab Emirates
Agency Fortune Promoseven Dubai
Released February 2013

Awards

Dubai Lynx 2013
Design CORPORATE IDENTITY SCHEMES SILVER

Credits & Description

Client AL BARARI
Product ORGANIC RESTAURANT & SHOP
Entrant FP7/DXB Dubai, UNITED ARAB EMIRATES
Type of Entry: Design
Category: CORPORATE IDENTITY SCHEMES
Title: THE FARM
Product/Service: ORGANIC RESTAURANT & SHOP
Entrant Company : FP7/DXB Dubai, UNITED ARAB EMIRATES
Advertising Agency : FP7/DXB Dubai, UNITED ARAB EMIRATES
Name Company Position
Mustafa Kawtharani Fp7/Dxb Graphic Designer
Mustafa Kawtharani Fp7/Dxb Art Director
Spiro Malak Fp7/Dxb Business Director
Ryan Atkinson Fp7/Dxb Head Of Designer
Bana Salah Fp7/Dxb Graphic Designer
Brief Explanation:
All too often, our foods are so overly processed that what ends up on our plates bear little resemblance to the ingredients from which it was derived. This creates a gap between food and the people who consume it - a cognitive "disconnect". Our challenge was to reinforce the idea of fresh ingredients in a memorable way, and create a dynamic identity that would communicate their core brand philosophy.
Describe the brief from the client:
The Farm Dubai is a restaurant on the outskirts of Dubai that boasts truly organic cuisine. Using only freshest ingredients, The Farm doesn’t just make food, but harvest it from their own, homegrown crops. They required a corporate identity that reinforced this simple, back-to-basics culinary philosophy and reflected not only the rustic nature of their ambiance but brought the concept of fresh ingredients to the attention of diners.
Description of how you arrived at the final design:
Using hand sketches to reflect the idea of hand-made, back to basics cuisine, we created design elements that highlighted the individual raw, unaltered ingredients to reflect The Farm’s focus on freshness and quality.
Indication of how successful the outcome was in the market:
The Farm has experienced unprecedented success, and is often booked up to two weeks in advance.