Panasonic Design & Branding, Case study LIFE IS ELECTRIC by Dentsu Inc. Tokyo

Adsarchive » Design & Branding , Case study » Panasonic » LIFE IS ELECTRIC

LIFE IS ELECTRIC

Pin to Collection
Add a note
Industry Electronic Devices & Home Appliances, Business equipment & services, Advertising & Communication, Corporate Image
Media Design & Branding, Case study
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Yuya Furukawa, Hiroyuki Takasu, Ryoji Yamamoto
Creative Director Takanori Yasukochi, Haruko Tsutsui, Yoshihiro Yagi
Designer Taiji Kimura, Daisuke Hatakeyama, Otsuka Minami
Illustrator Philippe Weisbecker
Released May 2013

Awards

Cannes Lions 2013
Design Lions Posters Silver

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Posters
Advertiser: PANASONIC CORPORATION
Product/Service: CORPORATE ADVERTISING
Agency: DENTSU Tokyo, JAPAN
Printing Director: Takeshi Arimoto (Style Printing)
Coordinator: Natsuko Kida (Bureau Kida)
Illustrator: Philippe Weisbecker ()
Designer: Daisuke Hatakeyama (Creative Power Unit)
Designer: Otsuka Minami (Creative Power Unit)
Designer: Taiji Kimura (Pen)
Senior Creative Director: Yasuharu Sasaki (Dentsu)
Copy Writer: Scott Lehman (Lehman Advertising)
Agency Producer: Jun Katougi (Dentsu Inc.)
Copywriter: Haruko Tsutsui (Dentsu Inc.)
Art Director: Yoshihiro Yagi (Dentsu Inc.)
Creative Director: Haruko Tsutsui (Dentsu Inc.)
Creative Director: Takanori Yasukochi (Dentsu Inc.)
Creative Director: Yoshihiro Yagi (Dentsu Inc.)
Executive Creative Director: Ryoji Yamamoto (Dentsu Inc.)
Executive Creative Director: Yuya Furukawa (Dentsu Inc.)
Executive Creative Director: Hiroyuki Takasu (Panasonic Corporation)
Brief Explanation
The Brief:
Global rebranding of an established Japanese electric appliance manufacturer.
Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense
of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.
Describe the brief from the client
The Brief:
Global rebranding of an established Japanese electric appliance manufacturer.
Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense
of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.

Design Process
The Brief:
Global rebranding of an established Japanese electric appliance manufacturer.
Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense
of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.

Results
The Brief:
Global rebranding of an established Japanese electric appliance manufacturer.
Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense
of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.