Pearson: Pearson Brand Identity by Interbrand Group for Pearson

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Pearson: Pearson Brand Identity

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Industry Business equipment & services
Media Design & Branding, Case study
Market United Kingdom
Agency Interbrand Group
Copywriter Chris Davenport
Photographer Matt Stuart
Released February 2011

Awards

London International Awards 2011
Design Brand Identity - Global Silver

Credits & Description

Entrant: Interbrand, London
Pearson Brand Identity
Credits
Corporate Name of Client: Pearson
Client Account Directors: Emma Carter/Jenny Lodge
Design Company: Interbrand, London
Creative Directors: Ian Styles/Chris Davenport/
Simon Thompson
Design Directors: Ed Bolton/Arielle Breit
Copywriter: Chris Davenport
Graphic Designers: James Holland/David Lismer
Photography Studio: Matt Stuart, London
Photographer: Matt Stuart
Illustration Company: Interbrand, London
Illustrators: David Lismer/James Holland/
Christian Inkpen

Basic description of the project:
Our challenge was to invigorate Pearson and reflect its position as the world’s leading learning company. Pearson believes in “All kinds of learning for all kinds of people. Because wherever learning flourishes, so do people”. We developed an illustration and photography style that captures the breadth and elation of learning. We broadened the color palette and created a highly distinctive, animated, living font. We led a global engagement program with dozens of workshops, a Book of Pearson for all staff and a new online portal capturing the inspiration of learning and teaching every day.