Penguin Books Design & Branding, Case study Travel by Y&R Kuala Lumpur


Pin to Collection
Add a note
Industry Book store
Media Design & Branding, Case study
Market Malaysia
Agency Y&R Kuala Lumpur
Released March 2012


The International ANDY Awards 2013
Promotional Corporate brand Identity Gold

Credits & Description

Title "Travel"
Winner Y&R Kuala Lumpur
Client Penguin Books Malaysia
Awards International ANDY Awards 2013 (Gold) for Corporate brand Identity
Executive Creative Director
Gigi Lee, Art Director: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Gigi Lee, Jillyn Cheoh, Joshua Tay, Copywriters: Boone Wong, Andrea Yap, Azeril Johari, Edward Ong, Design Director: Gigi Lee, Designers: Emily Tan/Jillyn Cheoh, Photographer: Wizard Photography, Illustrators: Cue Art, Man Man Tan, Hor Yew Pong, Emily Tan, Jillyn Cheoh, Chew Lee Chin, Typographers: Emily Tan, Loh Gan Kai, Props Makers: Y&R Creative, Poco Homemade, Leng Tieng Chai, Siew Yuet Kie, Creative Group Head: Hor Yew Pong, Regional Head of Copy: Edward Ong, Agency Account Director: Michelle Tan