DAILY FUN MATH by Grey Jakarta for PT KIE

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DAILY FUN MATH

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Industry Colleges, Universities & Education Centers
Media Design & Branding, Case study
Market Indonesia
Agency Grey Jakarta
Creative Group Head Nicholas Kosasih
Copywriter Randy Rinaldi, Andika Pandjaitan
Designer Kevin Reinaldo
Released June 2012

Awards

Cresta Awards 2013
DESIGN PUBLICATION DESIGN BRONZE Winners

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Calendars
Advertiser: PT KIE INDONESIA
Product/Service: KUMON
Agency: GREY INDONESIA Jakarta, INDONESIA
Advertiser PT KIE INDONESIA
Product KUMON
Entrant GREY INDONESIA Jakarta, INDONESIA
Type of Entry: Graphic Design & Design Crafts
Category: Calendars
Title: DAILY FUN MATH
Advertiser/Client: PT KIE INDONESIA
Product/Service: KUMON
Entrant Company: GREY INDONESIA Jakarta, INDONESIA
DM/Advertising Agency: GREY INDONESIA Jakarta, INDONESIA
Executive Creative Director: Randy Rinaldi (Grey Group Indonesia)
Senior Designer: Irene Saputra (Grey Group Indonesia)
Designer: Kevin Reinaldo (Grey Group Indonesia)
Creative Group Head: Nicholas Kosasih (Grey Group Indonesia)
Copywriter: Andika Pandjaitan (Grey Group Indonesia)
Copywriter: Randy Rinaldi (Grey Group Indonesia)
Account Management: Randy Rinaldi (Grey Group Indonesia)
Brief Explanation
Insight:
Routine can be boring, especially when it comes to education.
Challenge:
How we can introduce the KUMON everyday learning method in a fun and exciting way?
Describe the brief from the client
Background:
KUMON is the world's largest after-school maths enrichment programme for kids. It has 16m children enrolled in more than 26,000 KUMON Centers in 46 countries; famous for their everyday learning method to optimise children's true potential.
Describe the creative solution to the brief/objective.
Idea:
We created a daily fun maths calendar.