SHO OFFICE Design & Branding, Case study CATCH THE MOON,CATCH THE BLOSSOM. by Dentsu Inc. Tokyo

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CATCH THE MOON,CATCH THE BLOSSOM.

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Industry Shows, Events & Festivals, Publishing, streaming & media, Business equipment & services, Corporate Image
Media Design & Branding, Case study
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yoshihiro Yagi
Copywriter Haruko Tsutsui
Designer Taiji Kimura, Daisuke Hatakeyama, Minami Otuska
Producer Hideyuki Chihara
Photographer Takaya Sakano
Released May 2013

Awards

Cannes Lions 2013
Design Lions Publications & Business Communications Silver

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Publications & Business Communications
Advertiser: SHO OFFICE
Product/Service: HAIKU AND ART EXHIBITION IN LONDON
Agency: DENTSU Tokyo, JAPAN
Photographer: Takaya Sakano ()
Printing Director: Shinya Tamura (Dentsu On Demand Graphic)
Translator: Yuko Sugiyama (Dentsu)
Production Manager: Naotaka Futami (Engine Film)
Producer: Hideyuki Chihara (Engine Film)
Designer: Daisuke Hatakeyama (Creative Power Unit)
Designer: Taiji Kimura (Pen)
Designer: Minami Otuska (Creative Power Unit)
Copywriter: Haruko Tsutsui (Dentsu)
Art Director: Yoshihiro Yagi (Dentsu)
Creative Director: Yoshihiro Yagi (Dentsu)
Brief Explanation
The goal of the haiku poet is to 'catch' a particular moment in time.
To express this idea, a net motif was chosen as the exhibition's overall design theme,
and the moon and cherry blossoms were used to symbolise the transient beauty and
emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary
context, the creative energy of Japan was on full display.
Describe the brief from the client
The goal of the haiku poet is to 'catch' a particular moment in time.
To express this idea, a net motif was chosen as the exhibition's overall design theme,
and the moon and cherry blossoms were used to symbolise the transient beauty and
emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary
context, the creative energy of Japan was on full display.

Design Process
The goal of the haiku poet is to 'catch' a particular moment in time.
To express this idea, a net motif was chosen as the exhibition's overall design theme,
and the moon and cherry blossoms were used to symbolise the transient beauty and
emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary
context, the creative energy of Japan was on full display.

Results
The goal of the haiku poet is to 'catch' a particular moment in time.
To express this idea, a net motif was chosen as the exhibition's overall design theme,
and the moon and cherry blossoms were used to symbolise the transient beauty and
emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary
context, the creative energy of Japan was on full display.