GOOD DESIGN IS A TOUGH JOB by Strichpunkt for STRICHPUNKT

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GOOD DESIGN IS A TOUGH JOB

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Industry Advertising agencies, Business equipment & services
Media Design & Branding, Case study
Market Germany
Agency Strichpunkt
Photographer Niels Schubert, Nicola Lazi, Tom Ziora
Released June 2012

Awards

Cannes Lions 2012
Design Lions Self Promotion Bronze

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Self Promotion
Advertiser: STRICHPUNKT
Product/Service: CREATIVE AGENCY
Agency: STRICHPUNKT Stuttgart, GERMANY
Advertiser STRICHPUNKT
Product CREATIVE AGENCY
Entrant STRICHPUNKT Stuttgart, GERMANY
Type of Entry: Graphic Design & Design Crafts
Category: Self Promotion
Title: GOOD DESIGN IS A TOUGH JOB
Advertiser/Client: STRICHPUNKT
Product/Service: CREATIVE AGENCY
Entrant Company: STRICHPUNKT Stuttgart, GERMANY
DM/Advertising Agency: STRICHPUNKT Stuttgart, GERMANY

Design: (Strichpunkt Design)
Photographer: Nicola Lazi ()
Photographer: Niels Schubert ()
Publisher: (Verlag Hermann Schmidt Mainz)
Photographer: Tom Ziora ()
Printer: (APPL, Wemding)

Brief Explanation
20 theses on good graphic design, backed up by 40 multi-award-winning projects.

Describe the brief from the client
40 award-winning design projects.
20 provocative design theses.
1 style-defining design agency.




Describe the creative solution to the brief/objective.



This book is far more than just a showcase for one of the most successful design agencies in the world.
A manifesto for good design and the attitude, commitment and passion that goes with it.
It provides form and strategy, motivation and goals; it is at once provocation and benchmark.
A feast for the eyes, heart and mind on 400 pages with over 1,100 illustrations.
Good design is a tough job: go for it!




Describe the results in as much detail as possible.



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