FOR BROWSING ONLY, 4 by BEAUTIFUL Singapore for THE BROWSING COPY PROJECT

FOR BROWSING ONLY, 4

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Industry Books, Environmental & Animal Issues
Media Design & Branding, Case study
Market Singapore
Agency BEAUTIFUL Singapore
Designer Roy Poh
Photographer John Nursalim
Released June 2012

Awards

Cannes Lions 2012
Design Lions Books Bronze

Credits & Description

Type of entry: Graphic Design & Design Crafts
Category: Books
Advertiser: THE BROWSING COPY PROJECT
Product/Service: RECYCLING
Agency: BEAUTIFUL Singapore, SINGAPORE
Advertiser THE BROWSING COPY PROJECT
Product RECYCLING
Entrant BEAUTIFUL Singapore, SINGAPORE
Type of Entry: Graphic Design & Design Crafts
Category: Books
Title: FOR BROWSING ONLY
Advertiser/Client: THE BROWSING COPY PROJECT
Product/Service: RECYCLING
Entrant Company: BEAUTIFUL Singapore, SINGAPORE
DM/Advertising Agency: BEAUTIFUL Singapore, SINGAPORE
Creative Director: Roy Poh (A Beautiful Design)
Designer: Roy Poh (A Beautiful Design)
Photographer: John Nursalim (Visualmind)
Brief Explanation
One of the main reason for unsold books is the condition they are in. Browsing copies are often left on the shelves abused by readers but left unsold. The main objective of this project is to give a new lease of life to these vandalised books. Donated by local bookstores, influential designers, illustrators and artists around the world are invited to use these books as a canvas for their creativity. The ‘before’ and ‘after’ results are documented online at www.browsingcopy.com and a catalogue printed that features both series 1 & 2 documents and promote the cause.
Describe the brief from the client
What happens to unsold books? Each year more than 2bn books and magazines are unsold and that is only in the USA. The fates of these books are quite startling. There are many layers of processes but in short, most unsold books will not have a pleasant ending. In fact, sometimes throwing away books might be a cheaper option and will cause fewer headaches for many major bookstores. The Browsing Copy Project focuses on unloved books.


Describe the creative solution to the brief/objective.

This catalogue is entitled ‘For Browsing Only’ and is not for sale. They are circulated around the world's bookstores and places that allow people to pick up a book to browse, like libraries, cafes, boutique stores, clinics, barbers etc., are collected back after a period of time and passed on to another line of places. The conditions of these catalogues and where they have travelled to are being documented on the website.


Describe the results in as much detail as possible.

The Browsing Copy Project is featured on more than 300 websites and in various magazines and news. Bookstores from various countries have expressed interest in providing their unsold books for the project. So far, for series 1 & 2, more than 45 designers worldwide have contributed. These include names like Mike Perry, Non-Format and HEY Studio. In addition, we've gotten many participation requests from designers around the world. Series 3 is on the way and the ultimate goal is to have a museum that displays all these wonderful contributions for people to browse.