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Industry Transport, travel & tourism, Travel Agencies, Tour Operators & Travel Services
Media Design & Branding, Case study
Market India
Agency TBWA\ India
Released December 2010


Cannes Lions 2011
Design Lions Calendars Silver

Credits & Description

Type of Entry: Graphic Design & Design Crafts
Category: Calendars
Advertiser/Client: YATRA ONLINE
Product/Service: CALENDAR
Entrant Company: TBWA\INDIA Gurgaon, INDIA
Design/Advertising Agency: TBWA\INDIA Gurgaon, INDIA
National Creative Director: Rahul Sen Gupta (TBWA\INDIA)
Creative Director/Art Director/Designer/Copywriter/Illustrator: Rishi Chanana (TBWA\INDIA)
Designer/Illustrator: Akash Swami (TBWA\INDIA)
Copywriter: Anish Nath (TBWA\INDIA)
Copywriter: Kingshuk Dey (TBWA\INDIA)
Illustrator: Akash Swami (TBWA\INDIA)
Account Executive: Aditi Kaushik (TBWA\INDIA)
Brief Explanation:
What’s out of sight is out of mind. The challenge is to constantly remind people day by day, every day of the year, that there are still places on Earth that they haven’t seen, explored and enjoyed.
Describe the brief from the client:
The brief was simple - make 2011 a year when people lock up their houses and head out.
Description of how you arrived at the final design:
We decided to give clients a new approach - travel not for a week or a month, but for the whole year. The goal was to create something that inspired people to pack their bags and see the world. Shown with a calendar of 365 immigration stamps, the message was simple:
For the next 365 days, go out and explore places most people haven’t even heard of.
Indication of how successful the outcome was in the market:
Because the concept was so cool, people wanted to hang the calendar on their walls. So we found an easy entry into the homes of hundreds of prospective customers, reminding them constantly of our purpose and our existence.