Youth Ambassadors Design & Branding, Case study Welcome To My Neighborhood by VML Kansas City

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Welcome To My Neighborhood

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Industry Public awareness
Media Design & Branding, Case study
Market United States
Agency VML Kansas City
Executive Creative Director Aaron Evanson
Art Director Matt McNary
Copywriter Nate Bowers
Illustrator Davey Gant
Released October 2016


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Health And Wellness Awareness & Advocacy: Pro-Bono led Education & Awareness Bronze Lion

Credits & Description

Title: Welcome To My Neighborhood
Agency: Vml
Brand: Youth Ambassadors
Country: USA
Entrant Company: Vml, Kansas City
Advertising Agency: Vml, Kansas City
Production Company: Realfake, Kansas City / Rw
Kansas City
Additional Company: Mediahead Printing Co., Kansas City
Global Chief Creative Officer: Debbi Vandeven (Vml)
North American Chief Creative Officer: John Godsey (Vml)
Executive Creative Director: Aaron Evanson (Vml)
Executive Director, Client Engagement: Jennifer Mcdonald (Vml)
Supervisor, Client Engagement: Laura Picicci (Vml)
Art Director: Matt Mcnary (Vml)
Copywriter: Nate Bowers (Vml)
Channel Director, Public Relations: Bill Patterson (Vml)
Channel Supervisor, Social Media: Laura Brand (Vml)
Print Production Manager: Freddie Wise (Vml)
Illustrator: Davey Gant (Freelancer)
Founder: Judy Rush (Realfake)
Digital Lead: Natalie Bluhm (Realfake)
Co-Founder: Lyndon Wade (Rw2 Productions)
Director Of Visual Effects: Eric Bacus (Rw2 Productions)
Co-Founder / Executive Director: Paige Oconnor (Youth Ambassadors)
Co-Founder / President: Tiffany Poor Lynch (Youth Ambassadors)
Co-Founder: Lyndsey Wade (Rw2 Productions)
Brief with projected outcomes:
Funding and legislation to help underprivileged urban neighborhoods are limited throughout the country. No organization is currently raising awareness on a national level for empowerment and creative programming for urban youth.
Entry Summary:
Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, we used inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book consisted of three illustrated bedtime stories, each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. We distributed the book to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.