BOWLINGHEADS by Jung Von Matt/Alster Hamburg for 13th Street Universal

BOWLINGHEADS

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Industry TV Channels/Radio Stations and Programmes
Media Design & Branding
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Sascha Hanke
Creative Director Jens Paul Pfau, Tobias Grimm
Copywriter Jan-Hendrik Scholz, Henning Robert
Released January 2011

Credits & Description

Category: Illustration
Advertiser: 13TH STREET UNIVERSAL
Product/Service: TV CHANNEL
Agency: JUNG von MATT
Date of First Appearance: Jan 25 2011
Entrant Company: JUNG von MATT, Hamburg, GERMANY
Executive Creative Director: Sascha Hanke (Jung von Matt AG)
Creative Director: Jens Pfau (Jung von Matt AG)
Creative Director: Tobias Grimm (Jung von Matt AG)
Art Direction: Nicolas Schmidt-Fitzner (Jung von Matt AG)
Art Direction: Damjan Pita (Jung von Matt AG)
Copywriter: Jan-Hendrik Scholz (Jung von Matt AG)
Copywriter: Henning Robert (Jung von Matt AG)
Graphic Design: Christoph Maeder (Jung von Matt AG)
Account Manager: Annette Krebs (Jung von Matt AG)
Junior Account Manager: Verena-Sophia Bauer (Jung von Matt AG)
Art Buying: Karen Blome (Jung von Matt AG)
Artist: Oliver Paaß
Media placement: Bowling Balls - Various Bowling Alleys/Hamburg - 25.01.2011

Describe the brief from the client
Raise the peoples awareness of the horror and crime TV channel 13th Street by shocking people.

Describe the challenges and key objectives
With TV being a dying medium, it gets harder and harder to advertise a pay TV channel.
Therefore the task was to surprise people during their leisure time with an attention-getting communication idea.

Describe how you arrived at the final design
The bowling balls were designed by the German graphic designer and spraygun artist Oliver Paaß in a tight collaboration with the agency.
For more than three weeks he made detailed layouts for the 360° views of the bowling heads. After a final pass the designs were sprayed on standard bowling balls with specially created lacquer, made of real natural body liquids.

Give some indication of how successful the outcome was in the market
The bowlingheads were very cost effective. By placing them in various bowling alleys, their shocking design generated thousands of screams and got our message across: "13th Street. Scream your head off."