20|30 BY JAMIL SAAB & CO Design & Branding 20|30 by JAMIL SAAB & CO., LEBANON, Sagmeister Inc.

20|30

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Industry Real Estate
Media Design & Branding
Market Lebanon
Agency JAMIL SAAB & CO., LEBANON
Agency Sagmeister Inc.
Released February 2013

Awards

Dubai Lynx 2013
Design PUBLICATIONS BRONZE

Credits & Description

Client 20|30 BY JAMIL SAAB & CO
Product REAL ESTATE PROJECT
Entrant JAMIL SAAB & CO., LEBANON
Type of Entry: Design
Category: PUBLICATIONS
Title: 20|30
Product/Service: REAL ESTATE PROJECT
Entrant Company : JAMIL SAAB & CO., LEBANON
Advertising Agency : SAGMEISTER New York, USA
Name Company Position
Stefan Sagmeister Sagmeister Inc. Art Direction
Joe Shouldice Sagmeister Inc. Design
Michael Freimuth Sagmeister Inc. Design
Chris Diken Sagmeister Inc. Copywriting
Brief Explanation:
This luxury development in the heart of Beirut built by an Italian architect to the highest international standards required us to go outside and have the communication about it designed and produced to these same standards by Sagmeister Inc. in New York.
Describe the brief from the client:
To design a piece that adequately communicates the feeling, facts and neighborhoods for a luxury building in the center of Beirut.
Description of how you arrived at the final design:
By designing and producing the brochure up to the project standards.
Indication of how successful the outcome was in the market:
Very positive feedback for an uncommon brochure, design and shape wise.