20/80 Design & Branding 20/80 [image] 10 by Landor Paris

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20/80 [image] 10

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Industry Grocery and Other foods, Public awareness
Media Design & Branding
Market France
Agency Landor Paris
Executive Creative Director Tristan Macherel
Copywriter Luc Speisser
Released January 2016


D&AD Awards, 2016
Branding Branding Schemes/Small Organisation Graphite Pencil

Credits & Description

Agency: Landor Paris
Client: 20/80
Design Director: Jérémie Barry
Designer: Sean Knowles
Designer: Charles Privé
Executive Creative Director: Tristan Macherel
Production Designer: Didier Hongre
Production Designer: Igor Ryvkine
Production Designer: Olivier Thoi
Production Director: Maureen Baroni
Senior Copywriter: Luc Speisser
Branding Agency: Landor Paris
Account Manager: Bénédicte Avrilon
Group Account Director: Oriane Tristani
Managing Director: Luc Speisser
Strategic Director: Nicolas de Prémonville
Low fat, gluten free, etc. Why is healthy eating so complicated and serious? Isn't there a way to reinvent the pleasure of eating healthy, making it simple and delicious? Yes there is: take luscious vegetables as the main ingredient (80%) and add rich ingredients as toppings (20%). Landor directly translated the most original part of the concept into the brand name. 20% rich toppings + 80% vegetables: say hello to 20/80. The brand universe brings the proportions to life: words, look & feel, photography, everything is here to simply communicate playfulness, joy, and healthiness. Feeling hungry?