20 Nail Studio Design & Branding NAILCARD by BBDO Bangkok

NAILCARD

Pin to Collection
Add a note
Industry Beauty Salons & Cosmetic Services
Media Design & Branding
Market Thailand
Agency BBDO Bangkok
Art Director Suthisak Sucharittanonta, Subun Khow
Photographer Napangsiri Wanpen
Released April 2011

Credits & Description

Category: Logo Design
Advertiser: 20 NAIL STUDIO
Product/Service: 20 NAIL STUDIO
Agency: BBDO BANGKOK
Date of First Appearance: Apr 18 2011
Entrant Company: BBDO BANGKOK, THAILAND
Chief Creative Officer: Suthisak Sucharittanonta (BBDO BANGKOK)
Executive Creative Director: Subun Khow (BBDO BANGKOK)
Art Director: Napangsiri Wanpen/Subun Khow/Suthisak Sucharittanonta (BBDO BANGKOK)
Photographer: Napangsiri Wanpen (BBDO BANGKOK)
Media placement: Business Card - 20 Nail Studio - 18 April 2011

Describe the brief from the client
Insight: If a chance is given, customer will always want to test a product before buying it.

Describe the challenges and key objectives
Idea: Create a business card with a sample painted nail for customers to wear on their natural nails.

Describe how you arrived at the final design
If a chance is given, customers will always want to test a product before buying it.
Why not give them a chance to do so by creating a business card with an example painted nail for customers to wear on their natural nails?

Give some indication of how successful the outcome was in the market
Customers are very satisfied with how they can actually see what their painted nails will look like. This leads to more customer gain. Some started to collect these nailcards. Words spread around about 20 Nail Studio and their unique nailcards.