ONE97 Design & Branding ONE97 CALENDAR by ONE97, Noida

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market India
Agency ONE97, Noida
Released December 2010

Credits & Description

Category: Calendars
Advertiser: ONE97
Product/Service: 2011 DESK CALENDAR
Agency: ONE97
Date of First Appearance: Dec 20 2010
Entrant Company: ONE97, Noida, INDIA
General Manager: Rahul Saini (One97)
Media placement: Desk Calendar - One97 - 20 December 2010

Describe the brief from the client
To create a calendar which should not only be used for its primary purpose but also to provoke a though or inspiration in the viewer by not only the message but also by the visuals which have been created.

Describe the challenges and key objectives
The key challenge was to come up with a creative rendition which was not only different but also not a run-of-the-mill sketch on a computer. The visual representation had to be unique in its idea, design, implementation and execution.

The creative rendition was arrived at after several rounds of discussion and prototypes. Finally, we had decided on the approach of creating each portrait using text and symbols related to the subject.

Objective: The theme for the calendar had to be a creative rendition of our organization's culture.

Describe how you arrived at the final design
Our annual creative let-out to create a desk piece which showcases our theme from one year to the next. Keeping up with the tradition, this year’s theme follows a myriad of self-made achievers who’ve set the benchmark for excellence.

- Each portrait has been created using text and symbols of the services that the said subjects have created
- Each portrait is unique in its own way
- Unique symbols and texts have been used for each and every portrait
- Graphics have been used using text and symbols

Give some indication of how successful the outcome was in the market
The calendar has been very well received by the industry at large. The feedback has been tremendously positive. It has propelled us to create more such collaterals and this has opened up avenues which we previously didn’t think we’d be part of.

The demand for the calendar increased 4 times from the previous years calendars.

We do not charge for the calendar. It is sent as a complimentary gift to our competitors, industry leaders, various conferences and forums, visitors to our office, etc.

This has in turn given us a very positive brand image.