A SPRING OF RARE JEWELS by CRIACITTA MARKETING CENOGRAFICO for LE LIS BLANC

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A SPRING OF RARE JEWELS

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency CRIACITTA MARKETING CENOGRAFICO
Creative Director Wado Gonçalves
Art Director Maurício Rizzi
Released October 2009

Credits & Description

Category: Point of Sale
Advertiser: LE LIS BLANC
Product/Service: 21 FRAGRANCE
Agency: CRIACITTA MARKETING CENOGRAFICO
Date of First Appearance: Oct 1 2009 12:00AM
Entrant Company: CRIACITTA MARKETING CENOGRAFICO, São Paulo , BRAZIL
Creative Director: Wado Gonçalves (Criacittá Marketing Cenográfico)
Art Director: Maurício Rizzi (Criacittá Marketing Cenográfico)
Architect: Elaine Rissatto (Criacittá Marketing Cenográfico)
Visual Merchandising: Elmo Carneiro (Criacittá Marketing Cenográfico)
Production Manager: Carolina Zancani (Criacittá Marketing Cenográfico)
Account Manager: Vanessa Araújo (Criacittá Marketing Cenográfico)
Media placement: In-Store Merchandising And Product Display - 40 Stores Around Brazil - 01 - 31 October 2009

Describe the challenges and key objectives
To elaborate an applicable strategy to different areas of the store for the launch of the new fragrance of the brand, especially created to celebrate the 21st anniversary of the women´s fashion brand. Products displays had to match with the architecture of stores to create an environment that involves clients into a magical and sophisticated atmosphere. Through emotional contact and a desirable design we had to promote the new fragrance.

Describe the brief from the client
- Launch a new fragrance to celebrate the brands 21st anniversary. - Create product displays.

Describe how you arrived at the final design
The arrival of a rare jewel. This was the feeling we promoted into stores on launching months. By creating a desirable and sophisticated environment, a unique product display showed the fragrance as a jewel. Held by white origamis in the shape of lilies, we represented the feminine delicacy and promoted the icon of the brand. Its elegant, timeless, simple shape favors the versatility in its application. To celebrate the brand´s anniversary and put the perfum into context , we created a huge white birthday cake, with classic indentures in the shape of lilies, which became a remarkable installation of celebration.

Give some indication of how successful the outcome was in the market
A design that combines feminity and elegance. Happiness and celebration were the tones found in the 40 stores of the brand, impacting millions of clients. Emotional contact generated brand experience involving the five senses, stimulating perception, helping build the new brand of fragrance, showing values and incrementing sales.