22ND MEN'S HANDBOLL WORLD CHAMPIONSHIP by Lowe Brindfors Stockholm for MEN'S HANDBOLL

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22ND MEN'S HANDBOLL WORLD CHAMPIONSHIP

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Industry Sports Teams & Events
Media Design & Branding
Market Sweden
Agency Lowe Brindfors Stockholm
Art Director Patrik Westerdahl
Copywriter Henning Wijkmark
Typographer Jesper Kewenter, Isabel Widén
Illustrator Noel Pretorius
Released October 2009

Credits & Description

Category: Posters
Advertiser: HANDBOLL 2011
Product/Service: HANDBOLL 2011
Agency: LOWE BRINDFORS
Date of First Appearance: Oct 10 2009 12:00AM
Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN
Creative Directors: Villard/Bartholf (Lowe Brindfors)
Art Director/Graphic designer: Noel Pretorius (Lowe Brindfors)
Art Director: Patrik Westerdahl (Lowe Brindfors)
Copywriter: Henning Wijkmark (Lowe Brindfors)
Account Superviser: Helena Klange (Lowe Brindfors)
Illustrator: Noel Pretorius (Lowe Brindfors)
Typographer: Jesper Kewenter (Lowe Brindfors)
Typographer: Isabel Widén (Lowe Brindfors)
Media placement: Posters Series - In Arenas, Press Conferences And Outdoor - 10 October 2009

Describe the challenges and key objectives
Our key objective was to create a poster design that stood out from other existing ‘superficial’ sport championships with a autentic handcrafted feel.

Describe the brief from the client
Our brief was to create a graphic poster series that glorified the handball World championship.

Describe how you arrived at the final design
Once we had designed our bold graphic we printed it using a linocut printing technique.

Give some indication of how successful the outcome was in the market
The posters have been extremely well received amongst the Swedish market. They’ve been used in public press conferences and the limited poster series has been bought as collective items.