24/7 Design & Branding 24х7 Aroma pack, 1 by Quantum Graphics

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24х7 Aroma pack, 1

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Industry Coffee, Tea, Breakfast Drinks
Media Design & Branding
Market Russia
Agency Quantum Graphics
Released March 2011


MIAF Awards 2011
Label and packaging Food stuffs Third place

Credits & Description

The set of packages included items: coffee aroma pack, dispencer for coffee-pods, paper bag to carry 3 coffee cups. "Our coffee 24/7 will fill you with inspiration 24 hours 7 days a week” – the packaging introduces amusing characters, whose thoughts, actions and words are related with coffee. One of character is a girl: when the package is closed the girl is “asleep” and her eyes are closed. But as soon as you open the package, the girl “wakes up”, attracted by the wonderful coffee aroma. Expressive hand drawing technique and minimalism in colors give a natural and simple look to the packages, make them friendly to potential consumer.