|Industry||Coffee, Tea, Breakfast Drinks|
|Media||Design & Branding|
|MIAF Awards 2011|
|Label and packaging||Food stuffs||Third place|
Credits & Description
The set of packages included items: coffee aroma pack, dispencer for coffee-pods, paper bag to carry 3 coffee cups. "Our coffee 24/7 will fill you with inspiration 24 hours 7 days a week” – the packaging introduces amusing characters, whose thoughts, actions and words are related with coffee. One of character is a girl: when the package is closed the girl is “asleep” and her eyes are closed. But as soon as you open the package, the girl “wakes up”, attracted by the wonderful coffee aroma. Expressive hand drawing technique and minimalism in colors give a natural and simple look to the packages, make them friendly to potential consumer.The Design & Branding titled 24х7 Aroma pack, 2 was done by Quantum Graphics advertising agency for product: 24/7 (brand: 24/7) in Russia. It was released in Mar 2011.