40 0,5 Vodka Design & Branding 40 0,5 Vodka: 40 по 0,5

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40 0,5 Vodka: 40 по 0,5

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Industry Vodka
Media Design & Branding
Market Russia
Released May 2009


MIAF Awards 2010
Label and packaging Alcoholic drinks First place

Credits & Description

PLATFORM. A close cooperation and complete creative understanding between the specialists from DesignDepo and Mosoblalcohol Company that appeared while realizing previous projects have inspired to create a new vodka brand – simple and ordinary vodka that has nothing special except vodka. TASK. To develop all brand attributes that would reflect its consumer concept: clear simple and ordinary vodka without any flavors and deep concept. SOLUTION. The brand name became its main attribute – ‘40/0,5’ (Forty Zero Five) that defines the product category in a precise and strict way – vodka in a quantity of one bottle. We developed an invisible label with large printed figures – 40 and 0,5 to save and visually intensify the brand simplicity. The color decision was also taken to prove the idea of simplicity and imagery – it’s an even and bright signal red that really attracts attention. CONCLUSION. The Mosoblalcohol product assortment has a new original brand that stands out against a harlequin and usually ambitious variety of vodka with a ‘history’ due to its simple and brief concept.