42 ENTERTAINMENT BUSINESS CARDS by 42 Entertainment for 42 Entertainment

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42 ENTERTAINMENT BUSINESS CARDS

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency 42 Entertainment
Creative Director Alex Lieu
Designer Alex Lieu
Released April 2011

Credits & Description

Category: Logo Design
Advertiser: 42 ENTERTAINMENT
Product/Service: 42 ENTERTAINMENT
Agency: 42 ENTERTAINMENT
Date of First Appearance: Apr 15 2011
Entrant Company: 42 ENTERTAINMENT, Pasadena, USA
Chief Executive Officer: Susan Bonds (42 Entertainment)
Creative Director/Designer: Alex Lieu (42 Entertainment)
Media placement: Business Cards - Client And New Business Communications - 15/04/2010

Describe the brief from the client
Use the recently developed 42 Entertainment logo in an unexpected way for the self promotion of 42 Entertainment

Describe the challenges and key objectives
Re-design the 42 Entertainment business cards to be a conversation piece, and something that clients and contacts would be guaranteed to keep.

Describe how you arrived at the final design
After several different concepts, a laser cut metal version was selected as the most unique and conversation worthy.

Give some indication of how successful the outcome was in the market
Clients, and potential new ones, have all commented on the originality of the design