4a Yahoo! Creative Awards Design & Branding THEIR BOSS IS IN TAIWAN NOW by Bates Taipei

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THEIR BOSS IS IN TAIWAN NOW

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Industry Shows, Events & Festivals
Media Design & Branding
Market China
Agency Bates Taipei
Executive Creative Director Richard Yu
Creative Director Bruse Lee, Jin Angdoo Lee
Art Director Jonnal Yen, Jeff Hung, Liam Lin
Copywriter Popeye Weng
Illustrator Chung Hung Chen
Released April 2010

Credits & Description

Category: Posters
Advertiser: 4A YAHOO! CREATIVE AWARDS
Product/Service: 4A YAHOO! CREATIVE AWARDS
Agency: BATES TAIWAN
Date of First Appearance: Apr 1 2010
Entrant Company: BATES TAIWAN, Taipei, CHINESE TAIPEI
Executive Creative Director: Richard Yu (Bates Taiwan)
Creative Director: Lee Lee (Bates Taiwan)
Creative Director: Bruse Lee (Bates Taiwan)
Art Director: Jonnal Yen (Bates Taiwan)
Art Director: Liam Lin (Bates Taiwan)
Art Director: Jeff Hung (Bates Taiwan)
Copywriter: Popeye Weng (Bates Taiwan)
Illustrator: Chen Chung Hung (Chen Chung Hung)
Media placement: Poster - The Boards At All 4A Advertising Agencies - 1 Aprial, 2010 - 30 May, 2010

Describe the brief from the client
For the first time, the organizer of 4A Yahoo! Creative Awards invites 4 international creative masters to join the jury to increase the number of entries.

Describe the challenges and key objectives
1. The award organizers usually introduce the juries by a dull picture; our challenge is to do it in a creative way.
2. To communicate to all employees in the advertising industry that it is a rare opportunity to have the international creative masters as a jury.

Describe how you arrived at the final design
To communicate in a humourous way what will happen when the ECDs come to Taiwan for the awards. The detailed and delicate illustration displays the disorder in the office.

Give some indication of how successful the outcome was in the market
Comparing to last year, the number of entries increased by 52%.
The posters became a collection among creative people in Taiwan.