524 Architecture Design & Branding 524A-ARCHITYPO by 524 Studio

524A-ARCHITYPO

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Industry Publishing, streaming & media
Media Design & Branding
Market China
Agency 524 Studio
Typographer Zhou Wenjun
Released June 2011

Credits & Description

Category: Logo Design
Advertiser: 524 ARCHITECTURE
Product/Service: 524 TYPOGRAPHY
Agency: 524 STUDIO
Creative Director: Zhou Wenjun (524 Studio)
Art Director: Zhou Wenjun (524 Studio)
Designer: Zhou Wenjun (524 Studio)
Typographer: Zhou Wenjun (524 Studio)
Media placement: Offical Typography - 524 Architectural Design Studio - 10 June 2011
Media placement: Envelopes - 524 Architectural Design Studio - 10 June 2011
Media placement: Calendar - 524 Architectural Design Studio - 10 June 2011
Media placement: Letterheads / Sketch Paper - 524 Architectural Design Studio - 10 June 2011
Media placement: Bussiness Cards - 524 Architectural Design Studio - 10 June 2011
Media placement: Sketch Book - 524 Architectural Design Studio - 10 June 2011
Media placement: Stamp - 524 Architectural Design Studio - 10 June 2011
Media placement: Scale - 524 Architectural Design Studio - 10 June 2011
Media placement: Disk - 524 Architectural Design Studio - 10 June 2011
Media placement: Sacle/Disk Cover - 524 Architectural Design Studio - 10 June 2011

Describe the brief from the client
1. Logo design for 524 ARCHITECTURE
2. Official Typography design
3. Envelopes
4. Letterheads
5. Business Cards
6. Sketch Book
7. Calendar
8. Stamp
9. Scale
10. Disks, Disk Covers

Describe the challenges and key objectives
1. Design logo with 3 totally different elements: traditional Chinese characters, English letters and Arabic numbers as a concordant system to make sure people with different languages could understand what is meant, and to also show the architecture studio's characteristic
2. Design integrated logo and other materials with same way
3. Design multiple functional scales for both architects and graphic designers working in 524
4. Design envelopes and stamps for flexible use
5. Design official typography for 524 ARCHITECTURE: Chinese characters, English letters, and Arabic numerals
6. Design multiple functional letterheads for architectural sketch with scale, English and Chinese writing etc.

Describe how you arrived at the final design
Typography is architecture
1. Design integrated Modularized Traditional Chinese Character 5.2.4, Arabic numerals 5.2.4 and English word Architecture to construct the Logo of 524 ARCHITECTURE. Making people with different languages could well understand what the meaning it is, show the studio’s characteristic
2. Styles of envelopes and business cards
3. Scale & sketching papers, semi-transparent & multiple functions for architect and designer: architectural sketch with scale, use grid, English and Chinese writing
4. Laser engraving & embossing logo were used in business cards & sketch book
5. Design tear-off calendar
6. Logo was reconstructed to be used in disk and scale covers

Give some indication of how successful the outcome was in the market
1. Client’s satisfaction
2. The architects and graphic designers who are working at 524 Architecture are very satisfied with it.
3. The client and their clients love the design.
Nothing was designed for sale, but for the brand promotion and representation of 524 ARCHITECTURE studio's good image. They also designed for everyone working in 524 ARCHITECTURE.