CHECK-EAT-OUT by Leo Burnett Hong Kong for 7-eleven

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Industry Retail, Distribution & Rental companies
Media Design & Branding
Market Hong Kong SAR China
Agency Leo Burnett Hong Kong
Executive Creative Director Connie Lo
Art Director Timothy Li
Account Supervisor Pamela Wan
Illustrator Mike Wong
Released April 2011

Credits & Description

Category: Illustration
Advertiser: 7-ELEVEN
Product/Service: HOT FOOD
Date of First Appearance: Apr 28 2011
Entrant Company: LEO BURNETT, Hong Kong, HONG KONG
Executive Creative Director: Connie Lo (Leo Burnett Hong Kong)
Group Creative Director: Miranda Shing (Leo Burnett Hong Kong)
Creative Director/Copywriter: Adrian Lam (Leo Burnett Hong Kong)
Art Director: Timothy Li (Leo Burnett Hong Kong)
Digital Director: Kelvin Ngai (Leo Burnett Hong Kong)
Account Supervisor: Pamela Wan (Leo Burnett Hong Kong)
Account Manager: Daisy Wong (Leo Burnett Hong Kong)
Account Manager: Frankie Fan (Leo Burnett Hong Kong)
Illustrator: Mike Wong
Media placement: Poster In Store - 7-Eleven - 28 April 2011

Describe the brief from the client
Hong Kong's a city that lives and works 24 hours. But even here, some do eventually have to rest for the night – the restaurants. Most Hong Kongers work late into the night, and while there are restaurants everywhere, finding a place to eat after work is one of life’s eternal problems – you’re never quite sure which are still open.

We developed a free mobile app called CHECK-EAT-OUT, shows users how much time is left before nearby eateries close for the night. In contrast, it also locates nearby 7-Eleven stores, which are always open and serving delicious hot food.

Describe the challenges and key objectives
To induce the late night hungers to download the free mobile app – CHECK-EAT-OUT.

Describe how you arrived at the final design
The poster illustrates the app’s function by showing a wide variety of eateries and the 7-Eleven stores in the three prominent areas of Hong Kong. The poster is exceptionally long in length and projects the Hong Kong local street scenes in the special hand-drawing, local style.

Give some indication of how successful the outcome was in the market
In only the first 2 weeks, 7-Eleven saw an 18% increase in the sale of hot foods.