A10 Design & Branding DESIGN 4 IN 1 by A10

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency A10
Designer Christiane Lynn, Amanda Oliveira, Tânia Oliveira, Emi Lorenzo, Fábio Okamoto, Bruna Pio Rigato, Fernanda Barbarini, Glicério Rocha
Released February 2011

Credits & Description

Category: Self Promotion
Advertiser: A10
Product/Service: DESIGN AGENCY
Agency: A10
Date of First Appearance: Feb 1 2011
Entrant Company: A10, Sao Paulo, BRAZIL
Creative Director & Partner: Margot Doi Takeda (A10)
Creative Director & Partner: Alex Sugai (A10)
Marketing: Alexandrina Occhiuzzi (A10)
Designer: Amanda Oliveira (A10)
Designer: Christiane Lynn (A10)
Designer: Tânia Oliveira (A10)
Designer: Emi Lorenzo (A10)
Graphic Producer: Valéria Ricardo (A10)
Designer: Fábio Okamoto (A10)
Designer: Bruna Pio Rigato (A10)
Designer: Fernanda Barbarini (A10)
Designer: Glicério Rocha (A10)
Media placement: Self Promotion - 50 Self Promotion Mailings Distributed To Prospects (Clients) - 01 February 2011

Describe the brief from the client
Combine into a piece the different aspects that can illustrate the process of office work, since the raw material - creativity - to multiplicity of the design office work's results. Create an unprecedented number, interactive and curious self promotion.

Describe the challenges and key objectives
To demonstrate the creative capacity of the design office to transport the spectator into the working process of the office, through a new and surprising piece.

Describe how you arrived at the final design
The format chosen for the self promotion of the design office is a play toy worldwide known as Jacob’s Ladder or Chinese blocks, and very popular in Brazil. Like magic, the blocks fold and unfold, one on top of the other, in a cascade effect, to reveal graphic and verbal concepts that show the essence of the design office. The piece has the differential of revealing four messages and concepts in a completely new way. The flexibility of views, through a creative exercise of play, is a practical demonstration of the process that takes place at the office, every day.

Give some indication of how successful the outcome was in the market
The piece arouses curiosity, due to its simple, but intriguing mechanism. The observer is taken back to the days of childhood, encountering the capacity to identify multiple forms and results in a toy. This atmosphere of fantasy, discovery and endless responses summarize the world of the design office. The dynamic, interaction, discovery and creativity show - in a light-hearted and fun way - the characteristics of the office.